// Case study

BeBeauty

A content-rich headless storefront that pairs Shopify checkout with the speed and flexibility of a modern React stack.

Headless · Next.js
// The challenge

BeBeauty wanted a fast, editorial, content-led shopping experience that a traditional Liquid theme could not comfortably deliver — without giving up Shopify’s checkout and back office.

// Our approach

We went headless: a Next.js front-end talking to the Shopify Storefront API, with Shopify still owning catalog, cart, and checkout. Rendering mixes static generation with incremental revalidation so pages stay both fast and fresh, and the whole storefront deploys to Vercel’s edge network.

// Stack
  • Next.js
  • React
  • TypeScript
  • Shopify Storefront API
  • Vercel
// Outcome
  • Fast, SEO-clean pages served from the edge
  • Marketing can ship rich content without touching checkout
  • Clean separation between storefront and commerce
← All work
// Let's talk

Want something like BeBeauty?

Tell us what you're building and we'll come back with honest thoughts, a rough estimate, and whether we're the right fit.