// Compare approaches

Hydrogen vs Next.js for a headless Shopify storefront

Two strong ways to build headless on Shopify. Hydrogen is Shopify-native; Next.js is the broader React framework. Here's how they compare for a storefront.

Hydrogen Next.js
Shopify integration First-party, batteries-included Via Storefront API (DIY)
Hosting Oxygen (free, Shopify-run) Vercel / Netlify / anywhere
Ecosystem Commerce-focused Largest React ecosystem
Beyond commerce Commerce-first Anything (content, apps, dashboards)
Learning curve Lower if Shopify-only Familiar to most React teams
Best for Pure Shopify storefronts Content + commerce, existing Next stacks
// A note on performance

On raw performance the two are effectively a wash — both render at the edge and ship comparable JavaScript. Core Web Vitals are driven by your images, scripts, and caching strategy, not by Hydrogen vs Next. Choose on fit and team, not on synthetic speed numbers.

Speed is a page-level outcome, not a framework spec. Measure your own store →

// Our take

Pick Hydrogen for a Shopify-only storefront you want Shopify to host. Pick Next.js when you need a broader app, an existing React investment, or non-Shopify content alongside commerce.

// Let's talk

Not sure which way to go?

Tell us about your store and goals — we'll give you a straight recommendation, no upsell, and a rough estimate either way.